Mercedes-AMG hypercar named

Mercedes-AMG’s first hypercar will be called the ONE, because the German performance brand says that’s the most logical name for it and apparently doesn’t mind yelling at you.

Clearly the AMG marketing gurus don't use social media much because there could be a backlash against the 'shouty' capital-letter spelling.

Then again, plenty of other car-makers have successfully introduced all-caps model names and another Daimler brand gets away with minimalist all-lower-case spelling for its smart brand, even if it’s been discontinued here.

Besides, most cashed-up buyers – including several Australians – probably won't care what it’s called as long as the limited-edition Mercedes-AMG ONE increases in value, which it undoubtedly will.

Indeed, AMG probably could have called it the NEO or perhaps The Matrix or even The Keanu, and it would still be a sell-out.

Regardless, the new hypercar formerly known as Project ONE has simply lost the project part of its name as it enters its next phase of testing – active aerodynamics.

Only 275 examples of the gob-smacking Mercedes-AMG ONE will be built, several of which will arrive in Australia from late 2019.

Powered by a jaw-dropping 1.6-litre turbo V6 that revs to 11,000rpm and is essentially lifted from the Mercedes F1 racer, the ONE belts out an ungodly 740kW or 1000hp.

Naturally, the four-wheeled missile will need aviation-like aerodynamic trickery to generate enough downforce to keep the thing on the tarmac, and a "multi-part, two-stage extendable rear wing" is the major contributor here. It also appears to have active vents on the front wheels guards.

The Affalterbach company doesn't even quote a 0-100km/h figure, instead listing the 0-200km/h time of 'less than six seconds' and a top speed of 'more than 350km/h'.

With a development budget of more than $1 billion, this 'car' is off the scale.

Beyond its ability to burn more petrol than an Airbus A380, the Mercedes-AMG ONE also features a hybrid module so if any of the vehicle’s 275 owners want to drive it to work, they can do so in all-electric mode for up to 25km thanks to its four electric motors.

Every model is left-hand drive so it's not street-legal in Australia, but that won’t stop eight examples coming here for well-heeled buyers who each forked over more than $5 million.

The incredible two-seat Mercedes-AMG ONE even has its own special servicing requirements – just like an F1 car. Every 50,000km the 500kW V6 engine requires a full rebuild. Just don't ask how much that will cost.

Mercedes-AMG has also built a special mobile showroom for the vehicle so customers can stay up-to-date with the development progress of the ONE.

A large truck that features expanding walls is equipped with an AMG ONE cockpit with various options that owners can choose from, plus a lounge and coffee bar and paint and material samples.