New BMW and MINI ownership program

BMW Group Australia has launched a new ownership program dubbed Beyond, bringing both the BMW and MINI brands together under the one umbrella.

Not only is it tipped to simplify ownership costs for buyers, Beyond is set to deliver more benefits to owners such as complimentary car washes.

However, the current three-year/unlimited-kilometre warranty remains for both brands, keeping them behind the likes of Mercedes-Benz, Volvo, Jaguar and Land Rover (all five years).

The two-tier Beyond program sees owners gain access to ‘Tier 1’ simply by purchasing a new BMW or MINI car.

As a result, roadside assist, emergency calls and full use of dealership cafe facilities are free, as is access to digital services including the My BMW App and MINI App.

Owners of electric or plug-in hybrid models will also be able to view a range of new information including battery charge status via the updated smartphone apps, while non-electrified models can provide owners with more remote vehicle control functions than before and over-the-air updates via the same apps.

‘Tier 2’ builds on the BMW and MINI Service Inclusive programs, adding a 20 per cent discount on BMW and MINI genuine parts (at BMW workshops) and new ‘Vehicle Care’ and ‘Vehicle Detail’ packages.

Ranging in price from $120-$500, the Vehicle Care package offers between three and 10 express washes, while three Vehicle Detail packages range from $250-$600 and include up to two express detailing jobs and a complimentary care kit, depending on which you choose.

Meanwhile, an Explorer package is an available upgrade for Tier 2 members, with 12-day rental of a 320-litre luggage pod, two touring bike holders and a ski/snowboard holder. The Explorer package costs $449 and includes installation of the accessories. 

Throughout the rest of the year and into 2022, BMW Group Australia says it will add further packages and tiers as part of its long-term plan to improve and refine its packages, saying customer feedback will lead the way and what it offers now is “just the tip of the iceberg”.

BMW Group Australia’s general manager of aftersales, Reiner Meierbeck, said the aim of the Beyond program is to deliver exceptional value and enhance the experience of owning a BMW or MINI.

“Our aim is to significantly expand outside the simple process of bringing your car in for a scheduled service,” he said.

“Working together with our dealer partners, Beyond allows us to build a deeper connection with our customers by bringing them closer to BMW and MINI with bespoke service that complement their lifestyle.”