Ford Australia has announced local pricing and specifications for the all-new Ford Puma compact SUV it will release here around October.
As expected, the European designed and manufactured Ford Puma will command a premium starting price of $29,990 plus on-road costs – much higher than that of the aged EcoSport it will replace (from $22,790).
The Fiesta-based Puma’s $30K start price also eclipses that of even the mid-size Ford Escape (from $28,990), although it will be replaced by an all-new Focus-based model around August, priced from $35,990.
The 2020 Ford Puma will be offered in three well-specified trim grades – Puma, Puma ST-Line and Puma ST-Line V – all powered by a puny 1.0-litre three-cylinder turbo-petrol engine.
While a hotter ST version is expected, for now all Pumas will send 92kW of power and 170Nm of torque to the front wheels via a seven-speed automatic transmission.
Ford says the EcoBoost motor includes fuel-saving cylinder deactivation tech and consumes 6.3L/100km.
Five selectable driving modes include Normal, Sport, Eco, Slippery and Trail.
Every Ford Puma will also get Ford’s Driver Assistance Technology suite including autonomous emergency braking (AEB) with pedestrian detection, lane departure warning, lane keep assist, traffic sign recognition, driver impairment monitor, tyre pressure monitoring and cruise control.
A $1500 ‘Park Pack’ option will add front parking sensors, blind spot monitoring, active park assist and adaptive cruise control with lane centering and stop & go function.
Inside the cabin, each Puma variant also gets the same 8.0-inch SYNC 3 touch-screen infotainment system with navigation, digital radio, Apple CarPlay, Android Auto, wireless phone charging and split-view reversing camera.
Entry-spec Pumas will ride on 17-inch Pearl Grey alloy wheels and come standard with LED headlights, a chromed grille and fog light surrounds, plus a metallic grey rear diffuser and skid plate.
Meantime the mid-spec ST-Line, priced from $32,340 plus ORCs, adds five-spoke machine grey alloys (also 17-inch), colour-code wheel-arches, a larger integrated rear spoiler and a sportier suspension tune.
Additional equipment includes a flat-bottomed steering wheel, shift paddles, metallic pedals, a 12.3-inch colour digital instrument display and sports seats with red stitching throughout the cabin.
ST-Line models also get a matte black grille, front apron, side skirts and rear apron.
Stepping into the top-spec Ford Puma ST-Line V ($35,540 plus ORCs) adds more chrome bits (grille, window surrounds, fog light bezels and rear bumper details), tinted windows, larger 18-inch 10-spoke alloy wheels, keyless entry, automatic climate control, a Bang & Olufsen 10-speaker audio system, electric tailgate and grey interior stitching.
Optional extras available for all grades will include a panoramic sunroof ($2000), black roof rails ($250), black painted roof ($500) and prestige paint ($650). An electric tailgate can also be added to the Puma and Puma ST-Line for $750.
Every Puma will come with Ford’s five-year/unlimited kilometre warranty, with the first 60,000km of servicing capped at $299 each under Ford’s Service Benefits scheme.
How much does the 2020 Ford Puma cost?
Puma – $29,990
Puma ST-Line – $32,340
Puma ST-Line V – $35,540
* Prices exclude on-road costs