New Peugeot 308 priced at a premium
Upmarket new French hatch and wagon range to start more than $9000 upstream of entry-level Volkswagen GolfPeugeot Australia has locked in a $43,990 starting price for its all-new 2023 Peugeot 308 hatch and wagon line-up, which will arrive Down Under in the coming months.
That marks an increase of more than $13,000 over the previous-generation Peugeot 308 hatch, pricing for which started at $30,499 when it was last available in September 2021, and follows range-wide Peugeot price increases in June and January.
The near-$44K starting price (plus on-road costs) is also nearly $10,000 more than that of the Volkswagen Golf ($34,690 plus ORCs), which is arguably the 308’s biggest rival in terms of European compact passenger cars.
Three GT-badged variants of the new Peugeot 308 hatch and wagon will be available here initially, before the range-topping 308 GT Sport Hatch Plug-In Hybrid arrives in the first half of next year.
The all-electric E-308 version of the new French hatch and wagon remains under consideration for Australia, where the old Peugeot 308 GTi was axed in April 2020 and won’t be replaced as Peugeot focusses on becoming an all-EV brand in Europe by 2030.
From launch, the 2023 Peugeot 308 range will comprise the GT Hatch, GT Premium Hatch ($48,990) and GT Premium Wagon ($50,490), pre-orders for which all opened this week via Peugeot dealers or the brand’s website.
All three variants are powered by a 1.2-litre three-cylinder turbo-petrol engine mated exclusively to an eight-speed automatic transmission that sends the turbo-triple’s 96kW/230Nm outputs to the front wheels.
On the surface at least, it seems the French offering has a spec advantage over the Golf in terms of creature comforts, with highlights in the base 308 GT Hatch including Peugeot’s i-Cockpit instrumentation, a 10-inch infotainment touch-screen and Alcantara faux leather upholstery, but the Golf fights back with a bigger and more powerful engine.
Also standard are LED matrix headlights, LED tail-lights, 18-inch alloys, adaptive cruise control with stop and go, keyless entry and push-button start, and both wireless Apple CarPlay and Android Auto connectivity.
The GT Premium Hatch adds active lane positioning assist, a 360-degree camera, FOCAL premium 10-speaker audio system, power adjustable driver’s seat, heated front seats with massage function, panoramic opening glass sunroof and Nappa leather seat trim.
Most of these features should translate across to the Wagon, but we’ll have to wait and see because Peugeot says it’ll release those details at the vehicle’s launch.
“We are confident that the new Peugeot 308 has a distinct offering for the local market that will appeal across multiple premium segments due to the different body styles on offer as well as the compelling choice of powertrains, both internal combustion and electrified,” Peugeot Australia managing director Kate Gillis said.
“Looking forward to 2023, we are particularly excited that the Peugeot 308 GT Sport Hatch Plug-In Hybrid will allow us to continue our electrification journey and enter into the electrified small car segment for the first time in Australia.”
Said PHEV range-topper will be detailed in the lead-up to its local launch next year, however, we do know it will be powered by a force-fed 1.6-litre four-cylinder plug-in hybrid system developing a combined 165kW/360Nm.
How much does the 2023 Peugeot 308 cost?
GT Hatch (a) – $43,990
GT Premium Hatch – $48,990
GT Premium Wagon (a) – $50,490
* Prices exclude on-road costs
Related: Peugeot 308 2022: Walkround Video
Related: Peugeot E-308 unveiled
Related: New Peugeot 308 range confirmed
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