New Toyota Crown emblem trademarked for Oz
Toyota’s upcoming new flagship SUV is looking more and more likely for AustraliaAustralia’s chances of scoring the new-generation Toyota Crown flagship SUV are looking increasingly good following our discovery of a new trademark application for a crown motif submitted to IP Australia by Toyota.
Described officially as a “stylised imperial crown”, the emblem is a new take on the classic crown logo, which itself has undergone several revisions over its more than 70-year lineage. This latest design is arguably one of the most uniform but also one of the most segmented iterations to date.
Composed of five distinct elements, none of which come into contact with one another, the new badge sheds the classic cross that sat atop the crown in favour of a simple inverted trapezium.
The central element underneath retains its signature arch shape, flanked on either side by a pair of mirror image “stripes”, and the whole thing is underlined by a longer and wider-angled trapezium.
Filed exclusively under Class 12 (automobiles and structural parts thereof), the new badge is still easily recognisable as a Crown emblem, even if the gaps between the structural elements are bigger than ever before.
A fresh emblem design will be fitting for the next-generation Toyota Crown given the luxury sedan is widely expected to spawn a large luxury SUV spin-off that will eclipse the Toyota LandCruiser 300 Series both here and abroad, and the new high-rider could even muscle in on Lexus territory.
As speculated previously, the Toyota Crown SUV is anticipated to become the absolute pinnacle of the Toyota model range. Plans are already in place for it to be exported to the US and China in both hybrid and electric forms, with production of the former starting next year.
The Japanese market will also reportedly receive a plug-in hybrid version but that’s set to be a Japan-only offering.
Australia has thus far been left off the official list of key markets, but given the big upmarket SUV will be built in right-hand drive by default, it’s automatically eligible for release here, where the most recent trademark application follows Toyota’s resecuring of the overarching Crown nameplate Down Under last year.
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