Nissan axes Juke and Pathfinder SUVs

Nissan Australia has announced a cull of two of its least-profitable models in the form of the Juke and Pathfinder. According to outbound managing director Andrew Humberstone, neither model fits with the brand’s desired product “scale”.

Speaking to carsales at the national media launch of the new-generation Nissan Navara, Humberstone said neither model could justify their presence in the Australian line-up due to a combination of slow sales and no electrification.

“We’d rather invest in spaces where we see growth; with the right engine technology, because with Pathfinder for example, you don’t get the e-POWER technology; you don’t get a hybrid solution,” he said.

“And coming from the US, you’ve got exchange rate issues and so on.

“Likewise with Juke, small engine, but it’s not an e-POWER … and you look at the scale and the volume … it doesn’t make sense for us.”

Excluding the niche Z sports car and Ariya EV, the Juke and Pathfinder were easily the two slowest selling models in Nissan’s portfolio, contributing just 734 and 732 sales respectively in 2025.

While the Pathfinder’s figure actually marked a 40 per cent improvement on 2024, it still only accounted for 0.5 per cent of the mainstream large SUV segment while Juke sales plummeted more than 56 per cent year-on-year to be outsold by the slightly bigger QASHQAI some four times over.

The brand clearly isn’t worried about the lost volume of the two models, especially the Juke, with at least some of the demand likely to be soaked up by the now hybrid-only QASHQAI.

As for the Pathfinder, it never really found its feet Down Under, and Nissan still has the mighty Patrol in its ranks – with a generation changeover due soon – which outsold the monocoque offering more than eight times over in 2025, despite being older and significantly more expensive.

Expected to inject more volume into the brand’s yearly sales tally is the upcoming Frontier Pro plug-in hybrid ute, the new-generation Nissan Navara, Y63 Patrol and two-wheel drive versions of the X-TRAIL e-POWER.

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