
Opel is the latest brand to announce a capped-price service program... On the day before the German GM brand is officially launched in Australia.
Following in the footsteps of Toyota, Ford, Holden, Nissan, Hyundai and Kia, Opel will offer capped-price servicing and roadside assistance programs across its three-model launch range, which comprises the light Corsa hatch, small Astra hatch/sedan/wagon/coupe and mid-size Insignia sedan/wagon.
Opel Service Plus covers the standard scheduled servicing of the vehicle for the first three years of ownership or 45,000km, whichever occurs first. Each service must occur within three months or 3500km of the scheduled service date.
It costs $249 for Corsa customers, $299 for buyers of all Astras (including diesel and GTC Coupe models) and $349 for purchasers of the Insignia – including diesel variants. Free of charge is Opel Assist Plus, an Australia-wide roadside assistance program available 24 hours a day, 365 days a year via Assist Australia for the first three years of ownership.
“As a new brand it is important that we establish good relationships with our customers from the outset,” said Opel Australia Managing Director Bill Mott.
“We feel that our complete customer care program will go a long way to building strong relationships with our customers. Through the introduction from launch of Opel Service Plus and Opel Service Assist we feel that any potential customer fears regarding unknown or expensive servicing costs, or the lack of roadside care when it comes to a new brand in the market, are addressed head on with our programs,” he said.
Opel Australia’s brand advertising campaign has already kicked off and Mr Mott said 12 months of planning would come to fruition tomorrow [September 1], when the 150-year-old Opel brand officially goes on sale via 17 dedicated retail outlets across Australia.
“After countless hours of planning and preparation since the announcement of the Opel Australia launch this time last year, it is exciting to see our cars in the country and on trucks arriving at our dealerships. Our dealers are energised and set to sell,” Mr Mott said.
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