Peugeot CEO Linda Jackson has announced that its European operation will go all-electric from 2030 but will continue to produce vehicles powered by combustion engines for other markets.
From 2030, Peugeot will also base its entire range of hatchbacks, sedans, SUVs and wagons on just four dedicated Stellantis pure-electric platforms, the company confirmed.
In an interview with Automotive News, Jackson said: "As we move onto the new platforms – STLA Small, [STLA] Medium and [STLA] Large – by 2030 in Europe all of our models will be electric.
"But I still have to make sure I maintain internal combustion offerings for my international customers."
The declaration that it will become an all-electric brand by 2030 sees Peugeot fall into line with most other members of the Stellantis group, in Europe at least.
The DS brand (previously tied with Citroen) has already stated it will only sell battery-powered cars from 2026, while Alfa Romeo has penned 2027 for its transformation, just a year before former GM brand Opel says it plans to switch.
The only brand to not yet declare when it will make its last combustion-engined car is Citroen.
In the same interview, Jackson, who was previously in charge of Citroen, said Peugeot remained on track to electrify its entire line-up by 2024.
Like the current 2008 small SUV and 208 hatch, the next Peugeot 3008 mid-size SUV will also come with a pure-electric option.
Around 70 per cent of Peugeot's line-up in 2021 is offered with at least one electrified powertrain.
Investing in electric cars is already paying dividends, says Jackson. Originally it was thought just 10-15 per cent of total sales of 208s would be battery-electric powered, but from launch that figure has hovered around 20 per cent, with the e-2008 returning similar results.
To cope with the transition to full line-ups of all-electric vehicles, Stellantis has already struck a deal with LG to build a giant battery plant in the US.
Newly-formed Stellantis is now a major player in Europe, commanding a dominant 21 per cent market share.
Thanks to the best-selling 2008, 208 and Fiat 500, total sales even saw Stellantis overtake the Volkswagen Group in November.