An eager Porsche owner has paid big for the ultimate 911 accessory.
The personalised plate that says what it is, 911, has just sold for $525,000 to headline the Motorclassica Auction in Melbourne.
Several bidding wars for coveted Victorian vanity plates pushed the total result for the auction to more than $3.5 million for a range of rare combinations, including 105 for $325,000, 104 at $291,000 and 106 at $265,000.
Proving that the plate race is not just about cars, 747 sold for $195,000.
The Motorclassica result was the latest in a string of big sales for Victorian personalised plates, although the Australia record is the $2.45 million paid by a Chinese-Australian wine collector and sex toy magnate – Peter Tseng – for NSW number 4 in 2017.
The 911 plate was auctioned by Shannons and had previously been held by one owner for 35 years.
At the opposite end of the scale, the most-affordable plate at the auction was 100-700, which went for 'only' $20,000.