
Porsche has unveiled its first photovoltaic pylon. No, that’s not a euphemism.
What’s photovoltaic? It’s concerned with an object that produces electric current or voltage as a result of electromagnetic radiation, especially via visible light from the sun.
The Porsche Pylon is a steel structure located in the Adlershof section of Berlin. It weight an impressive 37 tonnes and stands at 25 metres, with a total surface area of 270 square-metres.
A convex façade houses 7776 solar cells — enough to generate up to 30,000kWh of electricity per year… or enough annually to completely power a Porsche Centre; at least, that’s the task expected of the pylon when the Berlin-Adlershof Centre opens in 2017.
Showcasing its increasing environmental concerns, Porsche will also use the pylon’s production to ‘fill up’ visitors with free electricity available.

The pylon demonstrates Porsche’s “clear commitment to electric mobility and stands as a symbol of sustainable investment that will help conserve resources: Porsche is systematically addressing the challenges associated with electric mobility,” said Dr Jens Puttfarcken, Chairman of the Executive Board of Porsche Deutschland GmbH.
Porsche currently offers three plug-in hybrids, while the impressive all-electric Misson E’s debut in Frankfurt last year will move to production by the end of the decade. The brand hopes the pylon encourages conversation around charging infrastructure for the future.
“[It] is a key factor for the long-term success of electric mobility in Germany,” concluded Puttfarcken.