Porsche's vision for future product development

Construction crews have already moved in to begin work on a new annex at Porsche's Weissach Development Centre.

Costing 150 million Euros, the project (pictured as an artist's impression) will result in the establishment of a new design studio, an advanced wind tunnel and an electronics integration centre.

“The extension of our Development Centre is a good, far-sighted investment in the future of Porsche”, said Matthias Müller, Chairman of the Board of Management of Porsche AG. “The expansion being made by Porsche in Weissach also represents a clear commitment to Baden-Württemberg as an industrial location.”

In conjunction with the new building works, Porsche will employ up to 200 new staff to join the company by the end of this year. Some of those staff will end up housed in the new offices and the design studio, both scheduled for completion by the middle of 2013. The wind tunnel will be completed during the first half of 2014. It's an important step forward for Porsche, in the design of the company's premium products.

“Good aerodynamics make a major contribution towards low fuel consumption and high performance – both of which are important aspects in implementing Porsche Intelligent Performance”, said Wolfgang Hatz, Board member in charge of Research and Development of Porsche AG, who also stressed that the new electronics integration centre was no less important.

“Our objective is also to continue developing electric and hybrid technology. We are creating the ideal conditions for attaining this objective with our new electronics integration centre”, he added.

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