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NEWS
Retail incentive for Great Wall X200, X240
Importer offers $2000 bonus on SUVs three months after asbestos recallGreat Wall has announced its keenly-priced SUV range will be $2000 more affordable still between now and the end of this year. But the timing of the announcement begs the question: is Great Wall shoring up sales in the wake of an embarrassing recall from earlier this year?
The brand, distributed in Australia by Ateco Automotive, will hand back $2000 to buyers of the X200 (diesel) and X240 (petrol) models making the purchase between now and December 31. For the entry-level X240 manual, the price of $23,990 effectively drops to a net figure of $21,990 – and that's on the road as well. Even the turbo-diesel X200 is now priced within reach of most SUV buyers, at $24,990 for the manual and $26,990 for the auto. Once again, those prices are inclusive of on-road costs.
Although the year-to-date sales show a continuing upward trend for the Great Wall brand in Australia – the X200/X240 included – the bonus has arrived just months after the recall, prompted by the discovery that both models were manufactured with asbestos gaskets fitted.
Sales of both SUV variants total 2802 for the year to date and are showing signs of stagnation, year on year. With a diesel model joining the range barely six months ago, the sales should be climbing at a faster rate, but the year-to-date figure is less than a hundred units ahead of the tally for the same period in 2011 – despite the introduction of the diesel X200 in April. Prior to the announcement of the recall in August, X Series sales were 124 units ahead and showing signs that the word was getting out – although most of the growth came from the introduction of the X200, at the expense of the petrol-engined X240.
But now the question on everyone's lips is this: Will the bonus overcome any lingering buyer concerns about the X200 and X240? Given that sales have continued to grow since the recall – albeit slowly – the answer would seem to be 'yes'.
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