Rox Motor confirmed for Australia

Just when you thought the queue of Chinese car brands couldn’t get any longer, another one has shuffled into line. Rox Motor – a premium new-energy vehicle maker from China – is planning to launch in Australia early in 2027.

The timing has been confirmed by YHC Technology, a China-based marketing agency working on the brand’s international campaigns, which has been sounding out local automotive outlets and creators for a possible launch event.

And the headline act? A range-extender SUV with a built-in emergency toilet.

Rox Motor isn’t exactly being shy about its intentions, contracting a marketing agency to blast out its market objectives to Australian media, and it appears to be more than a box-ticking exercise.

According to the communique, ‘Australia is a strategically important market for ROX Motor’ and the brand ‘places great importance on building local awareness and connecting with Australian consumers’.

The dispatch adds that ‘ROX Motor is planning to enter the Australian market around the end of this year or early next year. There may be a launch event around that time’ it continues.

The event schedule, duration and location are yet to be locked in, but the groundwork is clearly under way.

Adding weight to the recent comms, more than a dozen local trademark filings by Rox, including for the Adamas and Pole Stone names, have been made in Australia.

Formerly known as Polestones Automobile, the Chinese car-maker rebranded as Rox Motor in 2024 and has since rolled out across the Middle East, Africa and Central Asia.

The likely first cab off the rank, the Adamas, is a boxy six- or seven-seat SUV designed by the Shanghai office of Pininfarina – the Italian design house best known for penning some of Ferrari’s most iconic models.

It’s offered with single or dual electric motors, while a 1.5-litre turbo-petrol engine acts purely as a generator. The single-motor variant makes 150kW, while the dual-motor version musters 350kW and a claimed 0-100km/h time of 5.5 seconds.

Rox quotes a combined driving range of 1226km, including 215km of electric-only range.

Then there’s the camping kit, which includes a tailgate kitchen, overnight sentry mode, an inflatable mattress and household power outlets.

But the real party piece sits between the front seats. Lift the removable lid on the centre console and it becomes an emergency toilet, designed to be used with a dedicated plastic bag packed with deodorising, absorbent gel. Nature calls, the Adamas answers.

Pricing and specifications for Australia are yet to be announced, but the Adamas is priced from roughly $100,000 in the Middle East – which would put it squarely in premium territory, up against established large SUVs and a growing number of Chinese newcomers.

In a market where Chinese brands keep elbowing their way up the sales charts, Rox has at least found a unique selling point nobody else can claim.

There is a chance that Rox Motor’s marketing agency has jumped the gun but all indications are that the brand is headed here – and soon.

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