Sydney Porsche dealer creates 50th birthday 911s

One of Australia’s oldest Porsche dealerships has announced five special-edition versions of the Porsche 911 to celebrate its 50th anniversary.

Unveiled over the weekend, the custom designed models feature illuminated door sills with the words ‘PCW 50 Year Anniversary’ and exclusive colour options created by Porsche Exclusive Manufaktur.

On offer are four unique 50th Anniversary special-edition versions of latest eighth-generation (992-series) 911 led by a Carrera White 4S Cabriolet said to honour the first Porsche cabriolet, the 356 of the mid-1960s.

Also on offer are three Carrera coupes -- a bright Racing Yellow 2S that references the 1970s ‘G-Series’ 911, an Aventurine Green 4S that pays tribute to the pearlescent colour that first appeared on the 993-series in the early 1990s and a 2S in the modern 2000s Crayon colour.

But the star of the show is a custom-wrapped GT Silver 991-series Porsche 911 GT3 that pays homage to the iconic Porsche Speedster.

Porsche Centre Willoughby general manager Sean Lygo, a 27-year veteran of Sydney’s oldest existing Porsche outlet, says he is thrilled to be celebrating the dealership’s golden anniversary.

“The five 50th Anniversary Special Edition Porsche 911s are a tribute to the Porsche brand and the local Willoughby centre over the past five decades, and we are delighted to provide customised offerings to our clients,” he said.

The Willoughby dealership dates back to 1963, when noted technician Bob Atkin and his racing car driver and journalist friend David McKay started the business by selling imported Ferrari, Porsche and Volvo models under the name Scuderia Veloce Motors.

From delivering five to seven Porsches each month in the 1990s and then becoming known as Porsche Centre Willoughby since 2003, the close-knit boutique-style dealership now sells up to 60 cars monthly, the most popular being the Macan, Boxster, Cayman, Cayenne and 911.

As part of its golden anniversary celebrations on Saturday (September 7), Porsche Centre Willoughby is also putting its first 50 new customers in a draw to win a three-day Porsche Ice Experience in Finland hosted by Porsche Driving Experience, valued at up to $11,000.