The Chinese tech giant wants to sell you everything

Chinese tech company Dreame is preparing for an Australian automotive launch in 2027 – but the company’s ambitions stretch far beyond simply selling electric vehicles. The brand, which already sells robot vacuums and smart home products locally, is openly pursuing the same vertically integrated ecosystem strategy that transformed Xiaomi from a smartphone maker into one of China’s most powerful technology companies.

Dreame’s expansion into the automotive realm follows a familiar Chinese tech-industry playbook: establish trust through affordable consumer electronics, then gradually pull customers deeper into a connected ecosystem spanning homes, devices, mobility and daily life.

“Our strategy remains clear,” a Dreame spokesperson told carsales, “to develop an intelligent technology ecosystem of Dreame products that solve everyday problems both inside and outside the home.

“The arrival of our Nebula NEXT range of vehicles is the next major step in this strategy.”

Dreame’s existing products – robot vacuums, smart appliances and wearables – are not side businesses orbiting a future car company. They are part of the main event.

The strategy closely mirrors Xiaomi’s rise in China, where smartphones became the central hub controlling everything from home appliances to electric vehicles.

Xiaomi’s cars have since become smash hits, selling out in record time. And they’re expected to arrive in Australia in 2028.

Dreame appears to be building toward the same destination.

“We have just unveiled an extensive lineup of new products across entirely new categories, including automotive,” the spokesperson said.

“Our expansion into mobile phones, kitchen appliances, environmental appliances, and smart wearables allows us to become more integrated into customers' everyday routines and homes.”

The phone is expected to become the connective tissue binding that ecosystem together, linking smart home products with Dreame’s future vehicles in much the same way Xiaomi’s HyperOS integrates its phones and EVs in China.

For Australian buyers, that could eventually mean a Dreame car communicating directly with Dreame devices inside the home: air conditioning activating automatically, appliances syncing to departure schedules, and the vehicle itself acting as another node within a larger technology platform.

Dreame has previewed a wild supercar with almost 1400kW of power, but it's not clear if that vehicle will actually reach production.

The real commercial focus is expected to sit lower in the market, around SUVs and sedans aimed at the same buyers currently considering vehicles like the Tesla Model Y and BYD Sealion 7.

“We have seen SUVs of all sizes experience significant growth in popularity,” the Dreame spokesperson said.

“However, we do not want to limit ourselves to just one style or format. You can expect a very dynamic approach to our vehicle range moving forward.”

Perhaps the boldest claim surrounding Dreame’s automotive push is its intention to use in-house developed solid-state battery technology.

If realised, it would place Dreame among the first companies globally to commercialise solid-state EV batteries at scale.

Solid-state technology promises substantially higher energy density, reduced fire risk, lighter vehicle weight, and the possibility of driving ranges exceeding 1000 kilometres.

Whether Dreame can successfully bring the technology to production remains uncertain, but the company clearly sees itself as more than simply another emerging EV startup.

Dreame has confirmed Australia and New Zealand will become its first export markets, underlining just how strategically important the region has become for rapidly expanding Chinese automotive brands.

“The Australian market is incredibly important to us,” the spokesperson said, adding that the challenger brand is “targeting Australia and New Zealand as our first overseas markets outside of China.”

If Dreame can get a foothold in Australia across its range of products, it could set a precedent for things to come, particularly with Xiaomi waiting in the wings.

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