Toyota makes it five in a row

Not only does Toyota reign supreme in Australia, it’s also the world’s best-selling brand; a title it’s held for the past five years.

Folding in the contributions of Lexus, Hino and Daihatsu, Toyota delivered 10,821,380 vehicles worldwide in 2024 – more than 1.7 million units more than the entire VW Group (VW, Audi, Skoda, Cupra, Seat, Porsche, Lamborghini, Bentley, MAN, Scania, International) which chalked up 9,027,400 sales.

Neither powerhouse could match their 2023 performances however with Toyota’s tally slipping 3.7 per cent and VW’s 2.3.

Occupying third place was the Hyundai Motor Group which shifted 7.23 million vehicles across the Hyundai, Kia and Genesis brands.

Stellantis and Ford are both yet to announce their 2024 sales results, provisionally gifting fourth place to BYD, which sold some 4.27 million vehicles sold last year, marking a huge 41.3 per cent jump over the 3 million units it shifted in 2023.

Unsurprisingly it was the US that proved Toyota’s most lucrative market with more than 2.3 million vehicles being sold there alone, some half-a-million more than in China (1.8m).

Japan was the brand’s third-most successful market last year with 1.4 million sales, followed by the Gulf Cooperation Council countries (453k), India (300k) and Australia (255k) according to to Toyota’s own data.

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