Like the previous production run, this Prado Altitude is priced $5000 higher than the Prado GXL donor, but provides additional kit worth in excess of $10,000, Toyota claims. The only true difference this time around is the one engine lurking under the bonnet – the 3.0-litre turbo-diesel four-cylinder, coupled to the five-speed automatic transmission. Toyota has chosen not to offer the petrol V6 for this batch of cars.
Features not normally standard for the Prado GXL but fitted to the Prado Altitude include: seven-inch touch-screen with satellite navigation, guidelines for reversing camera, four forward parking sensors, a power sunroof, privacy glass, 'leather-accented' interior, 'Optitron instruments', a 14-speaker audio system with six-disc in-dash CD/DVD playback and remote control. Additionally the Prado Altitude gains a rear-seat entertainment system with nine-inch monitor suspended from the headlining, a DVD player and 5.1-channel surround system with three wireless headphones.
Production is scheduled for the month of June only and the retail price will be $68,990. Toyota is offering buyers the choice of four colours: Crystal Pearl, Ebony, Silver Pearl and Graphite. The first two colours can be ordered with either black or ivory interior trim, but the remaining two colours are available with black only. Metallic paint ups the price by $475.
Toyota anticipates the limited edition model will keep the Prado track at the head of its class, after the large off-road wagon achieved record sales last year. In the large SUV segment, according to VFACTS, the Prado finished 2012 nearly 2500 sales ahead of its closes competitor in the segment, the Ford Territory. For the year to date in 2013 the Prado is less than 110 units ahead of Territory, so the Prado Altitude will presumably boost the Toyota SUV's sales performance in the segment for the latter half of this year.
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