Toyota RAV4 Rugged X takes shape

One of the toughest Toyota RAV4 models ever seen is about to be unleashed in Japan, and it hints at a potential Toyota RAV4 Rugged X or GR model in the works.

Called the Toyota RAV4 Mountain Rescue concept, the tough-looking 4x4 off-roader previews a model that could be developed at the car-maker’s local conversion centre in Melbourne – if enough customer interest is there.

Featuring a number of robust upgrades including a lift kit and chunky all-terrain tyres to tackle rough terrain, the new RAV4 concept even has a unique front bumper design with integrated tow hooks.

External grab-handles on the front and rear pillars are designed to work with the rock sliders/side steps, allowing people to jump on and get out of trouble ASAP.

There’s also a heavy-duty roof rack system with integrated LED spot lights.

The cabin features a range of custom mounts and fittings to hold various equipment.

It’s expected the RAV4 concept will be powered by the brand’s popular petrol-electric hybrid powertrain – a conventional 2.5-litre four-cylinder engine (131kW/221Nm) with twin electric motors for a total power output of 163kW.

There is also the tantalising potential for the muscular 225kW (300hp) Toyota RAV4 Prime’s PHEV propulsion system to take a bow here.

Toyota Australia considering tougher RAV4

The 2021 Toyota RAV4 Mountain Rescue concept will make its public premiere in Takaoka, Japan, this week and will no doubt have Toyota Australia’s product planners paying close attention.

The Aussie arm of the Japanese car giant recently said the RAV4 off-road package available overseas could be sold locally, delivering a 10mm lift kit, recalibrated suspension, bash plates and Falken Wildpeak all-terrain tyres.

“The toughest thing is getting the homologation right, getting local engineers to green-light [the Japanese-market parts],” a Toyota spokesperson told carsales.

Don't rule out a Toyota GR RAV4 either, or a less aggressive a GR Sport version.

Top 10 Toyota GR models coming

The potential for a harder-core RAV4 is strong given the role of Toyota Australia’s Melbourne-based vehicle conversion centre, which was responsible for the 2021 Toyota HiLux Rugged X design and componentry developed specifically for the Aussie and New Zealand markets.

“The facility has capacity to do more,” the Toyota spokesperson added.

The Big-T brand has already confirmed it's studying the potential for an all-new Toyota LandCruiser 300 Series Rugged X model developed here to take on the upcoming 2022 Nissan Patrol Warrior.

“But we need to pick the model that makes the most sense. Do we prioritise one model over the other?” questioned the Toyota representative.

The RAV4 was the third best-selling vehicle in Australia in 2020 behind the Toyota HiLux and Ford Ranger, making it this country’s most popular SUV.

Notably, the far more expensive ($81,000-$132,000) Toyota LandCruiser was also the fifth top-selling vehicle in Australia last year, pointing to strong market demand for off-road machines.

The most senior executive at Toyota Australia, president and CEO Matthew Callachor, recently said demand for cross-country vehicles in Australia will increase as overseas travel continues to be restricted.

“Forced to scrap international holidays, many Australians who would normally be travelling to Europe, Bali or elsewhere are instead relying to explore their own backyards," he said.

"And many of them are buying new vehicles to ensure the family road trips are as comfortable and safe as possible."

Watch this space.