Carsales Staff•8 Oct 2012
NEWS
Toyota's retail boost for Altona
Manufacturer offers finance deal to reinvigorate Camry and Aurion salesToyota is calling on new-car buyers to do the right thing by local manufacturing. The 'Buy Australian' initiative announced last week is accompanied by a zero-per cent finance deal that applies to any purchase of the Camry, its Hybrid variants or the V6-engined Aurion – all of which are built on the same production line at the company's Altona plant in the western suburbs of Melbourne.
In a press release issued late last week Toyota Australia announced the no-interest finance deal to offset the value inherent in imported cars that compete with the Altona products and benefit from Australia's dominant currency. The incentive will lower the weekly repayments for buyers of Camry and Aurion, to offset the lower initial purchase price of imported competitors. Toyota is also promoting the campaign on the strength of the company's confidence in its local product, tying in the finance deal with the company's 'Local Pride' campaign, so it's a twofold gambit to increase domestic sales of the locally-built cars.
"Zero per cent is a way to encourage Australians to rediscover the value and other attributes of cars we build here," said Toyota's executive director sales and marketing Matthew Callachor, quoted in the press release. "It means more Australians than ever will be able to experience the style, driving appeal, advanced features and quality of Toyota cars that are built with passion and pride."
"Over many years, we have successfully exported several times more Australian built Toyota cars than we sell locally. Our long-term aim is to shift this balance closer to 50:50. We are supporting that objective by reminding local motorists that Camry and Aurion are built by Australians for Australians."
To date, Toyota's workforce – currently in excess of 4000 employees – has built almost three million cars in Australia since production commenced at Port Melbourne in 1963. In 2011 the company built nearly 97,000 vehicles at Altona and later this year it will open a new engine plant to build the 2.5-litre four-cylinder for the Camry and Camry Hybrid. The investment in this plant is worth $330 million.
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Written byCarsales Staff
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