The price of the 2020 Volvo XC90 has been slashed by as much as $15,000 as the second-generation seven-seat luxury SUV enters the final phase of its current lifespan.
The first Volvo designed and built under the ownership of China’s Geely, the XC90 launched in late 2014 and is due for replacement in 2022.
Not only has Volvo Car Australia cut the price of every model in the range, it has also erased the $2000 surcharge for petrol XC90s.
That means pricing now starts at $89,990 for both the diesel D5 and petrol T6 entry-level XC90 Momentum.
That’s a cut of $5000 for the diesel and $7000 for the petrol.
The biggest haircut is reserved for the T8 plug-in hybrid, which drops from $129,990 to $114,990. The full old and new pricing for each model in the range is at the bottom of this story.
There are no spec adjustments accompanying the price cuts, but it does follow on from an improved capped price servicing offer introduced in 2019.
“What we found in the large luxury segment is there is a significant disparity between the manufacturers’ retail price and their transaction price,” VCA PR and corporate director Greg Bosnich told carsales.com.au.
“We really feel the best offer is paramount and hence the pricing action.
“We feel this is probably the most transparent way we can put our vehicle in the marketplace.”
The XC90 faces increasing competition in the large luxury SUV as a series of new rivals arrive, including an updated Audi Q7, the new BMW X5 and X7 and the Mercedes-Benz GLE and GLS.
In 2019, the XC90 was the eighth most popular large SUV in the VFACTs over $70,000 segment. Volvo sold 1192 examples, which was a slight improvement on 2018.
Riding on the back of strong sales boosts for the XC40 and XC60 SUVs, overall Volvo sales in Australia were up 16.2 per cent in 2019.
Meanwhile, Volvo Car Australia has also confirmed $1000 price cuts for the S60 T8 plug-in hybrid (now $84,990), the V60 T8 plug-in hybrid ($86,990) and the XC60 T8 Polestar Engineered ($98,990).
*Prices exclude on-road costs