VW slashes prices of slow-selling Amarok ute

Volkswagen has hacked into pricing of its highly regarded but slow-selling Amarok ute to help stimulate sales as the end of the financial year approaches.

The friendlier pricing applies to the entry-level Core dual-cab 4x4 and the top-end PanAmericana and Aventura.

It will be in place until June 30 and the end of the financial year, traditionally a peak selling time for utes due to tax write-offs.

The Core is on sale at $53,990 drive away, which is $1500 under the usual recommended retail price. It’s also a claimed saving of more than $6000 for the TDI405 2.0-litre turbo-diesel six-speed auto variant, once on-road costs are taken into account.

The 3.0-litre turbo-diesel V6 PanAmericana is available until June 30 from $76,990 drive away. That’s $2000 under the usual RRP, while VW claims it delivers a total saving of over $8000.

The Aventura is available until June 30 from $79,990 drive away. That’s $3000 under the usual RRP and VW claims $9000 in savings.

This pricing applies to both the 222kW 2.3-litre turbocharged petrol TSI452 and 600Nm 3.0-litre turbo-diesel V6 Aventuras.

Based on the Ford Ranger and built in a Ford plant in South Africa, the Amarok has proved a slow seller since its Aussie roll-out in 2023.

That year the target was around 8000 sales, but the end result was 6626 sales. In 2024 the target was 10,000 sales but only 8400 were reported.

To the end of March 2025, Amarok sales are down 35.8 per cent year on year.

Amarok sales have been dwarfed by those of the latest Ranger, which has been a market leader since launch.

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