Watchdog dismisses latest TVC complaints

If a TV commercial is deemed controversial in Australia it can still remain on air. But all it takes is one complaint and it can be banned, as evidenced by the Valvoline burnout ad that aired in early 2014 and the Volvo TVC that was deemed to promote unsafe driving in mid-2012.

But don't assume that because a complaint is made, a TV advert will be banned.

Take for example a couple of Aussie TV ads that have indeed been complained about but were recently dismissed by the Advertising Standards Board (ASB).

One viewer wrote a letter of complaint that a McDonald's Drive Thru commercial was dangerous because it showed people drinking coffee and 'dancing' while driving.

"By airing this advert, McDonald's is actively encouraging drivers to break the law," wrote the viewer, who was concerned that a bad example was set by showing drivers taking one hand off the wheel and pretending to conduct an orchestra or tap the wheel. The ASB dismissed the complaint.

Another fast food chain, KFC, aired an advert that raised the ire of a viewer who was compelled to write a letter to the ASB – this time questioning the act of a passenger feeding a driver boneless chicken while driving.

"Not offended but giving the wrong message to other young drivers who are learning or are on P-plates. This is a distraction while driving. There are ads about texting and taking your eyes of the road. Eating while driving is very similar," reads the letter.

"We hear a lot about accidents with young drivers and it comes down to distraction or not concentrating while driving. Nothing wrong with the product but should show pulling over and eat."

In this case the complainant's concerns were also dismissed by the ASB. Should they have been? Have you seen other car-related TV adverts that you believe portray the wrong message? Do you believe some TVCs have been banned for no valid reason? Have your say in the comments section below.