World's biggest MX-5 meet welcomes record-breaker
One-millionth Mazda MX-5 creates fandom fervour in Japan as world tour beginsHow long does it take to sell one million two-seat sports cars? Roughly 27 years. And it's a milestone that Mazda will be celebrating for some time, starting with the MX-5 faithful.
Indeed, the Mazda MX-5 is already the world's best-selling two-seat sports car but will soon be recognised by the Guinness World Records with a new accolade as it created bedlam amongst thousands of MX-5 during its Japanese debut at the MX-5 Meet in Karuizawa.
Cementing the car's title as the world's top-selling two-seat sports car, the one-millionth Mazda MX-5 will soon be officially recognised and motoring.com.au was on hand to witness the signing of the car – and even sign it! – before it travels to significant markets such as Europe, the USA and of course Australia.
The car will eventually be completely covered by the signatures of MX-5 fans before it settles at its new home inside the Mazda museum in Hiroshima.
The potentially priceless one-millionth MX-5 was one of the stars of the eye-popping MX-5 Meet in Japan, which saw over 1500 MX-5s and thousands more fans attend, making it the world's biggest MX-5 festival.
And while the one-millionth MX-5 was a star, alongside the domestic debut of the MX-5 RF, some of the modified MX-5s of attendees beggared belief. Stay tuned for a full feature video on Japanese owners and their cars!
There was a queue as long as your arm, as the MX-5 loyalists lined up to be a part of history and sign the car, which was produced at company's Hiroshima factory in April 2016.
"So one million cars is a milestone and our roadmap for the future – this is the start for MX-5, not the end," said Yasuhiro Aoyama, Mazda's Executive Officer for Global Sales and Marketing at the event.
But will it take another 27 years for two million cars?
"Two million units in less time? Who knows," laughed the senior Mazda exec, "but it's our vision to expand the experience of celebrated MX-5 driving," he said, pointing out the svelte MX-5 RF arriving in Australia in early 2017 will be a key contributor.
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