The 2023 Honda Elevate has been confirmed for the Japanese market, where it will be known as the 2024 Honda WR-V, significantly strengthening the all-new small SUV’s chances for the Australian market.
The Elevate was unveiled mid-year as a new addition to Honda’s range in India, where it would subsequently be produced, but now the compact SUV has been revealed in Japan as the WR-V and will be released there in March with a starting price of ¥2,098,800 – the equivalent of $21,756 in Australia.
Dimensionally similar to the established Honda HR-V but significantly taller, higher off the ground and sporting a more traditional SUV silhouette, the WR-V could materialise here as a second Honda model positioned in the bustling compact SUV market.
This move could prove especially fruitful for Honda given the HR-V is homologated and sold here only as a four-seater and features a significantly smaller boot than the WR-V (304 litres versus 458L), not to mention the fact MG, Toyota and Mitsubishi all employ similar strategies within the same segment.
The JDM-spec WR-V also happens to be powered by exactly the same 1.5-litre four-cylinder petrol engine and continuously variable transmission combination as the HR-V, with both systems outputting 89kW/145Nm and driving the front wheels.
Honda Australia said in June the new model hadn’t been green-lit for the local market but simultaneously didn’t rule it out.
In Japan the newcomer will slot in some ¥300,000 ($A3107) below established model – known there as the Vezel – pointing to a hypothetical starting price about $34,000 drive-away in Australia.
“The vehicle name, WR-V, is an acronym that stands for ‘Winsome Runabout Vehicle’,” said Honda HQ this week.
“The word ‘winsome’ means ‘delightful’ and ‘cheerful’ … the name represents Honda’s desire to create a vehicle people can use to enjoy their everyday lives with energy and enthusiasm.
“Honda developed the new WR-V with the aim of creating a vehicle that will embrace and support the thoughts of individuals who think-outside-the-box, dispel stereotypes and express their unique way of life with more freewheeling thinking.”
The WR-V will be offered in three grades in Japan – X, Z, Z+ – and its headline equipment will comprise a 9.0-inch infotainment system, alloy wheels, semi-digital instrument cluster, rear air-vents, power-folding mirrors, USB-A ports, adaptive cruise control, smartphone mirroring, a UV-reflecting windscreen and five colour options.
‘WR-V’ is yet to be trademarked with IP Australia, which suggests that even if the new high-rider is confirmed for Australia it’ll likely be a little while before we see it in local showrooms.