
Chery is cooking up a new electrified super sedan based on the Luxeed S7, and its design has just been filed with – and subsequently leaked by – IP Australia for local trademarking. Whether or not the winged weapon will actually be introduced here remains to be seen, but Chery Australia is hesitant to discuss the subject in any way.


Any regular readers will know by now an OEM applying to trademark a nameplate or vehicle design doesn’t necessarily mean that particular model is coming to Australia… but it’s a hint that conversations are at least being had.
Chery is still a newcomer to our market compared to the likes of Toyota and Honda, but that hasn’t stopped it launching sub-brands and spin-offs – Omoda, Jaecoo, Lepas – with plenty more on the horizon.
Exeed was touted as a contender for a local introduction as Chery’s answer to the likes of Polestar and Volvo, parked temporarily and is now back on the drawing board.
But Chery has now done something interesting: it’s submitted the exterior design of a winged Luxeed S7 – sister car to the Exeed Exlantix ES and codeveloped with Huawei – for trademarking with IP Australia.


While the S7 has been available in China for a little while now, there’s no record of a maximum-attack track version as shown in the grey submission renders – the hottest version sits on identical wheels to those in the filing, but the aero is far more aggressive than the production lip kit.
For reference, the S7 Ultra is good for 0-100km/h in a claimed 3.3 seconds courtesy of a 365kW/679Nm dual-motor powertrain, meaning there’s plenty of headroom for an all-star, track-capable halo.
One interesting detail of the submitted vehicle however is the presence of two charge port covers (one on either side) when the production model only has one (on the left) side.
There are two possibilities here: the designers were slack and missed that detail before submission, or this particular S7 is a range-extender hybrid (REEV) as per its Exlantix ES sibling.
The ES REEV outputs a maximum of 345kW/634Nm in its most potent form, but we can’t see a reason why Luxeed would change the S7 formula for what’s likely its hottest iteration yet, especially when vehicles like the Xiaomi SU7, BYD Yangwang U7, Zeekr 007 and NIO ET9 exist.


We asked Chery Australia about the submission and were told the local operation had “nothing to add” on the subject.
However, Chery has previously suggested models from the Exeed portfolio could be offered in Australia wearing either Exeed or Chery badges, with more recent comments revealing the premium offshoot and other sub-brands like QQ and Fulwin are under consideration for our market.
Where Exeed is pitched a luxury marque, Luxeed is a more performance and tech-focused entity, with two of the biggest differences between the Exlantix ES and S7 siblings being their athletic intent and the latter’s integration of Huawei’s elaborate software ecosystem.


Lead image generated using AI