Global superstar Dua Lipa’s latest musical collaboration is with a Jaguar
Forget Calvin Harris or Martin Garrix, the British singer-songwriter has teamed up with Jaguar for a music collab like no other.Dua Lipa hit the stage in Amsterdam overnight with one of the Jaguar’s most high-tech machines, the I-PACE electric SUV where she performed her song Want To in a remix created especially for the luxury car maker, and it has a twist.
“I love to push boundaries with my music and my performances and this partnership is going to take things to an exciting new level. It’s a hi-tech project combining music and Jaguar technology, and I know my fans are going to love what we are creating together.” Says Dua Lipa, currently the most streamed female music artist in the world.
Dua Lipa also happens to be Jaguar's newest brand ambassador (and is much younger than the traditional Jaguar owner - she's 22) so as well as a world first music act featuring a car, she also gets to keep it.
“I’m so excited that my first car is going to be the I-PACE and to be trailblazing for the new electric generation”.
This event kicks-off a series of Jaguar events across Europe, called The Pace: Season One, which celebrates the brand’s popular SUV models, the E-PACE, F-PACE and I-PACE.
With hits such as Be the One, New Rules, IDGAF and One Kiss could this Jaguar collab take electronic dance music to the next level?
You can create your very own remix at your own "PACE" (see what they did there?) to Want To, so get your road trip playlist ready!
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