Jeep Gladiator pricing tipped to nudge $60k

Jeep Gladiator, the brand’s much-hyped Wrangler-based dual-cab 4WD ute is expected to have a hefty price-tag when it lands in Oz next year. Indeed, it now looks like even the base model will give $60,000 a nudge by the time it’s on the road.

And based on pricing of the local Jeep Wrangler top of the range model, the top-spec Gladiator will easily top $70K

Despite our best attempts, Jeep Australia and FCA Australia sources are remaining tight-lipped about the price and specification of its new Jeep Gladiator, which is due to arrive in Australia in the latter half of next year (2020).

But sources close to Jeep’s home-base reveal a price premium for Gladiator of approximately five per cent on the equivalent (four-door) Jeep Wrangler Unlimited.

Speaking to carsales.com.au at the US launch of the Wrangler-based dual-cab 4WD ute this week, Jeep/FCA insiders said Australian pricing for the Gladiator range is expected to “closely match the increase seen over the four-door Wrangler range” stateside.

In the USA, the Jeep Wrangler Unlimited (four-door) range begins with the Sport at $31,500. That vehicle is priced at $2045 (or 6.5 per cent) below the Gladiator Sport which retails from $33,545 before US destination fees, insurance and on-road costs are applied.

Australia doesn’t offer the Wrangler Sport four-door at this point, giving us no basis for comparison.

Instead, the Australian four-door Wrangler Unlimited range begins with the Sport S at $53,450 (plus on-road costs). Its American sibling is priced from $35,000, while the same-spec Gladiator Sport S sells from $36,745 – an increase of $1745 or around five per cent.

Add five per cent to the Aussie Wrangler S and that should see a starting price of $56,120 for the entry point to the Gladiator range, the V6-petrol powered Gladiator Sport S.

It’s not an exact science, of course. A lot can change between now and the start of production for right-hand drive Gladiator next year and these comparison assume Jeep will retain the same equipment spec in the USA and Australia. In addition, there’s the spectre of exchange rate changes.

But it’s an interesting exercise all the same; and in working the maths on the Australian price of the Wrangler Overland ($62,950), we find a similar increase.

In the United States a four-door Wrangler Overland Unlimited goes for $38,500 while the Gladiator Overland is $40,395. The increase here is $1895 or five per cent, which means Aussie Gladiator Overland Unlimited variants could start from $66,100.

That brings us to the top-spec Gladiator Rubicon.

Read the 2020 Jeep Gladiator Review

In the USA, the flagship variant is priced from $43,545 – an increase of $2045 (or five per cent) over the Wrangler Rubicon Unlimited ($41,500). Apply that to the Australian Wrangler Rubicon Unlimited’s sticker price of $63,950 and a top-shelf Gladiator Rubicon should start at $67,150 –over $70,000 on-road.

Jeep is also set to release a turbo-diesel version of the Gladiator later, with pricing to be announced closer to its launch. That won’t be cheap either -- the 2.2-litre turbodiesel available in Wrangler Unlimited Rubicon is a hefty $5000 premium over the V6 petrol version.

carsales will publish its full International Launch Review and Video of the 2020 Jeep Gladiator when the embargo lifts later this week.

2019 Jeep Wrangler / 2020 Jeep Gladiator pricing (US market in $US):
>> Sport V6: $31,500 / $33,545
>> Sport S V6: $35,000 / $36,745
>> Overland V6: $38,500 / $40,395
>> Rubicon V6: $41,500 / $43,545

2019 Jeep Wrangler / 2020 Jeep Gladiator pricing (AU):
>> Sport S V6: $53,450 / $56,120 (estimated)
>> Overland V6: $62,950 / $66,100 (estimated)
>> Rubicon V6: $63,950 / $67,150 (estimated)

Note: The pricing advised in this article is intended as a guide only.