1
NEWS
Lambo promises more stunners
Outrageous Veneno part of an ongoing strategy to redefine the supercarIf you thought the Veneno LP740 unveiled at the Geneva show was outrageous, Lamborghini has a message for you: just wait for what comes next!
The Italian supercar maker has committed to an ongoing roll-out of one-off and short-run specials like the Veneno (pictured) and 2010’s Sesto Elemento.
The company’s research and development director Maurizio Reggiani says each one will be very different from what comes before. But they will have one thing in common – the ability to shock.
“It is clear that the one off strategy or this kind of special series is part of our strategy,” he explained in an exclusive interview with motoring.com.au at the Geneva motor show. “We want to continue to surprise the market and it is clear that every time we must make something that is ‘wow’.
“It cannot be something that is a little bit different from this car. Sesto Elemento was one, Veneno is another one. When we make another one-off it must be something that deletes what you have in your brain and say ‘wow this is a new interpretation of a supersport car for Lamborghini’.
“It cannot be only a copy and paste of this.”
Veneno certainly had serious shock and awe value. Built to celebrate Lambo’s 50th anniversary and based on the Aventador’s all-wheel drive chassis, it is powered by an uprated 552kW version of the 6.5-litre V12 engine and draped in an outrageous carbon-fibre body that is crucial in helping it weigh in at just 1450kg, 125kg lighter than Aventador.
It accelerates from 0-100km/h in just 2.8 secs – roughly the same as the Ferrari LaFerrari and McLaren P1 also unveiled at Geneva - and then rushes on to 354km/h, making it Lamborghini’s fastest ever model.
Perhaps most impressively, the Veneno is fully homologated for street use, unlike the Sesto Elemento V10. Four Venenos are being built, three are already sold to customers at a cool 3 million Euros each, while the show car will be kept by Lamborghini.
Mr Reggiani said the Veneno was created to encapsulate the legendary Italian brand’s character.
“It is a purist and unconventional design, uncompromisingly Italian, and all what we define our brand value. And for this I give the task to my designer and aerodynamic people to work together from the beginning, trying one to beat the other and to achieve the best result of these two pillars that are so important in the design and functionality of the car.
“And after this we integrate also other high level competence of other areas of Lamborghini like power, weight, materials... This for us represents 99.9 per cent of the DNA of our company and the 50th anniversary was the right time to celebrate this purist DNA.”
Read the latest news and reviews on your mobile, iPhone or PDA at carsales' mobile site...
Share this article
Written byBruce Newton
See all articlesOur team of independent expert car reviewers and journalistsMeet the team
Stay up to dateBecome a carsales member and get the latest news, reviews and advice straight to your inbox.
Subscribe todayRelated articles
Disclaimer
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Contact
Advertise with us
International marketplaces
Scan to download the carsales app
Want more info? Here’s our app landing page
App Store and the Apple logo are trademarks of Apple Inc. Google Play and the Google Play logo
are trademarks of Google LLC.