Lexus expands dealer network

Lexus has made it clear that it's here to stay.

We first broached the company's longer term goals for expansion and upgrading of its dealer network in Australia (more here), but now it's official and the chief executive for Lexus in Australia, John Roca (pictured) has revealed the details.

Speaking at the recent LX 570 launch, Roca outlined the company's intention to support a dealer network of 40 dealers by 2012.

"Over the next two years, Lexus will add 11 dealers to its network," he said. "The first of these will be in Wodonga, in regional Victoria."

"The significance of this step is that Lexus will begin to expand its footstep regionally and across Australia.

"Lexus will concentrate on regional areas that offer high proportions of wealth and strategically increase the overall service reach for our customers. And this is significant not just for our SUV owners, but all of our Lexus customers.

"Furthermore, we've just begun a complete refresh of our corporate identity with all dealerships undergoing facility upgrades to bring it into line with our global partners -- or Japanese model, if you like -- the first of which, Lexus of Perth, was launched just last week.

"This, coupled with our long term plan to bring our dealership network to 40 dealerships by 2012 and forthcoming product, will see Lexus continue to be a sales success in Australia.

"In fact, this commitment will see Lexus spend in the order of $230 million over the next four years on facilities and dealerships, providing Lexus with a strong backbone to support our hefty sales goal."

To comment on this article click here