Porsche celebrates 60 years of the 911 with limited-edition sneaker collection
To mark the 60th anniversary of the car, Porsche have teamed up with Puma for two special limited-edition sneakers that reimagine the history of the iconic sports car in shoe form.The Porsche 911 has been the epitome of automotive design and engineering for 60 years. Created by a young Ferdinand Porsche and his team, the sports car was initially named the 901 and since 1963, eight generations have won the hearts of car lovers, drivers and racers alike.
To mark the 60th anniversary of the car, Porsche has teamed up with Puma for two special limited-edition sneakers that reflect the history of the iconic sports car: the Retro Sneaker which symbolises the past and the Heritage Sneaker which showcases the Porsche 911 of now.
Both versions of the sneakers are not only limited but individually numbered, making each pair unique.
The stylish Retro Sneaker has the classic narrow and flat silhouette of the Porsche 911 S 2.5 from 1972. This was one of the first 911s with S and T components, even if it did not yet officially bear the suffix “S/T”. The colour scheme of the sneaker in Light Blue is derived from the exterior colour of the historic vehicle. The same applies to the starting number 56 on the heel.
This sneaker is limited to 1972 units in reference to the birth year of the vehicle. The number can be found on the bottom of a leather tab attached to the side of the shoe.
On the front of the tongue, the so-called grill badge of the Porsche 911 S/T – a round badge on the radiator grille of the vehicle – is applied as a woven label. The grill badge bears the 60 Years of Porsche 911 logo in black and white and also adorns the brown leather tag (hang tag).
The Heritage Sneaker has a modern, sporty silhouette, and its design and colour scheme are inspired by the new Porsche 911 S/T. The grey hue of the leather shoe is based on the exterior colour of the anniversary car, while the shoe lining picks up the cognac-brown tone of the interior.
The starting number 63 (in reference to the year the Porsche 911 was born) and Porsche lettering – both positioned on the heel – perfectly round off the sporty look. As a tribute to the first generation of the 911, the Heritage Sneakers are limited to 1963 pieces.
The left shoe of both sneaker models comes with a red lace, while the right one comes with a black one; a second lace in each of the two colours is included in the box. At the tip of the laces, the respective limitation number can be found as a hidden highlight.
The corresponding starting number – 56 or 63 – is found in the heel area of the respective left sock liner; and on the right sock liner, the black and white or coloured grill badge is located at this position.
The launch and exclusive pre-sale will take place on September 5 at the Porsche pop-up store at the IAA Mobility in Munich. The sneakers will also be available to order from September 6 at shop.porsche.com as well as in the Porsche Museum store in Stuttgart-Zuffenhausen and the Porsche factory stores in Zuffenhausen and Weissach. The sneakers will be available to order from September 14 in North America and from September 24 in Europe at puma.com.
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