McLaren Special Operations (MSO) has unveiled a bright pink 720S at the Pebble Beach Concours d'Elegance in California.
Said to be painted in 'Fux Fuchsia' paint, the special bright pink supercar was ordered by U.S. entrepreneur and philanthropist, Michael Fux and revealed to highlight McLaren's 'designed to order' service claimed to offer customers "virtually limitless possibilities to tailor a car exactly to their needs and tastes".
The colour used for the McLaren is is actually a Rolls-Royce paint developed for another vehicle owned by Mr Fux.
As well as the distinctive exterior hue, the colour is highlighted in the unique alloy wheels and various parts of the interior.
Beneath the skin the 720S is believed to remain standard.
Which means it comes with the regular 537kW/770Nm twin-turbo 4.0-litre V8 which can hurtle the lightweight supercar to 100km/h in 2.9 seconds and 200km/h in just 7.8 seconds.
Fux, who commissioned the car, is no stranger to McLaren's MSO division. He already owns a 12C in 'McLaren Orange', a 12C in bespoke purple and a P1 painted in a bespoke green.
It's not known how much over the standard $489,900 sticker price Fux paid for this one-off 720S.