Renault adds active lady driver language to its vocabulary, wins hearts
Renault kills two birds with one stone, enabling fashion conscious females to slip in a new nail polish while hiding all manner of sins. Women the world over are impressedLaunching the Twingo nail polish range, Renault aims to appeal to ‘active lady drivers’ who favour pretty digits and lack spatial awareness.
The four-polish range is matched to the tiny-tot Twingo’s body colour, allowing female motorists freedom like never before.
Partial to anything which makes life easier, women will flock to the Renault’s inspired offering. But which hue will do: Dragée Blue, Flamme Red, Etoilé Black or Eclair Yellow? To l’accent aigu, or not?
Renault concedes that: “motoring in built-up areas can entail the risk of picking up small scratches and scrapes, it is sometimes hard to keep pristine vehicle paintworks free of marks. Happily this clever new nail polish doubles up as a handy solution to touching up body finishes with a single brush stroke.”
And women of the motoring world are upstanding.
Nadine Armstrong, Consumer Editor at Carsales is one such woman. “This genius move by Renault means I can finally buy a car which is not white. And no more buying Liquid Paper in bulk,” gushed Armstrong, attempting the math in her head.
Above all, it’s about liberating women in an industry which has for so long intimidated and belittled women’s independence, intelligence and automotive clout.
Founder and co-owner of automotive workshop The Garage, industry insider and contributing journalist to Carsales, Andrea Matthews is pegged as an early adopter. "OMG, this is totes what the active lady driver has been crying out for. Now I can touch up a ding and my nails with one flick of the brush." said the ever-multi-tasking Matthews.
And Renault’s rigour has not been lost on the on fleek motoring youth. Entertainment Editor at The New Daily and part-time motoring writer Susannah Guthrie always gives full props where they are due.
“I'm usually so nervous to leave the kitchen and hit the road because I'm worried about scratching my car - no more!” beamed an enlightened Guthrie.
We can only hope other manufacturers learn from Renault’s actions. The Twingo Nail Polish can be purchased from Atelier Renault eShop. For real.
The big question is: two coats or three?
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