toyotarav4hybridvsmazdacx5 79 s1o5
9
Feann Torr•19 Oct 2026
NEWS

Toyota reveals where your connected car data goes

Top-selling car brand confirms some Australian customer data is processed overseas as connected cars top a million

The News

Toyota Australia has confirmed that some data from its connected vehicles is processed and stored overseas in the Americas and South-East Asia, as the number of connected Toyotas on local roads passed 1 million.

Senior executives at Toyota Australia said the majority of the data was hosted in secure data centres in Australia, and that protecting it was as important as protecting customers on the road.

The Key Details

  • More than 1 million connected Toyotas sold in Australia since 2020
  • Most data hosted in Australia, some in North America and Singapore
  • Automatic collision notification and SOS button standard and free
  • More than 10,000 customers assisted by the emergency service

toyota hilux sr5 2026 review 02 1 jlcs

The Finer Details

Toyota introduced connected services on the Yaris Cross in 2020, and the tech has since spread across the range at a rapid clip.

“Toyota recently passed an incredible milestone, with more than one million Toyota-connected vehicles landing in Australia since we first introduced the technology,” said Toyota Australia’s Vice President of Sales, Marketing and Franchise Operations John Pappas.

The headline feature is automatic collision notification (ACN). In a significant crash, the car automatically dials an Australian-based call centre that operates 24/7 to alert emergency services.

2026 toyota rav4 cruiser 7

An SOS button does the same job manually. Both are standard and free on every Toyota fitted with connected services.

“Since we introduced this feature, Toyota has supported over 10,000 customers who required urgent assistance, potentially saving thousands of lives,” Pappas said.

But where does all that data live? Pappas was upfront.

“Safety remains a priority when it comes to the security of the data. As I have said before, protecting customer data is as essential as protecting their safety on the road,” he said.

“Our data systems are hosted in secure data centres, the majority of which are located in Australia, with some data also processed and stored in secure Toyota-managed environments in North America and Singapore.”

toyota hilux my26 towing 001b 65vm

That’s an interesting admission at a time when debate over where connected-car data ends up has largely focused on Chinese-built vehicles, which continue to surge.

BYD alone has sold 76,614 vehicles year-to-date according to September 2026 VFACTS data, up 102 per cent, roughly half of Toyota’s 152,944.

Toyota didn’t detail exactly which data is sent offshore, or what it’s used for.

The Road Ahead

With every new Toyota now rolling out of the showroom plugged into the network, that one million figure will keep climbing quickly.

Back in 2024 Choice claimed that the big car companies collecting owners driving data were often sending it offshore, with Tesla, Toyota, Hyundai and Kia among the brands identified.

More recently Toyota and Hyundai have been investigated by the Australian privacy watchdog over their data practices particularly in relation to data collection, sharing and deletion.

Expect questions about data sovereignty to get louder too, and not just for the Chinese brands.

2024 toyota prado altitude 01 jq9c
Share this article
Our team of independent expert car reviewers and journalists
Meet the team
Stay up to dateBecome a carsales member and get the latest news, reviews and advice straight to your inbox.
Subscribe today
Scan to download the carsales app
    DownloadAppCta
    AppStoreDownloadGooglePlayDownload
    Want more info? Here’s our app landing page App Store and the Apple logo are trademarks of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.
    © carsales.com.au Pty Ltd 1999-2026
    In the spirit of reconciliation we acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.