2023 Volkswagen Amarok pricing announced

The all-new 2023 Volkswagen Amarok line-up will be priced from $50,990 plus on-road costs – about $1000 more than the equivalent Ford Ranger dual-cab 4x4 ute on which the German car-maker’s second-generation ute is based.

Flagship PanAmericana and Aventura variants will be delivered to Australian customers first – in late April, before the media launch in early May – with entry-level Core, Life and now Style versions to follow a few weeks later, depending on shipping.

“This is not a major issue for customers – most of our business is at the upper end of the range, as was the case with the previous generation Amarok. Launching with the two top-spec V6 diesels and the turbo-petrol variant is desirable,” said Volkswagen Australia spokesperson Paul Pottinger.

Pricing for the Style, PanAmericana and Aventura will start at $66,990, $75,990 and $79,990 plus on-road costs respectively, with the price and specification gap between the Style and entry-level core being plugged by the $56,990 Life.

Volkswagen Commercial Vehicles Australia released the new Amarok’s pricing and key specification details (see below for full details) today along with confirmation from director Ryan Davies these top-spec utes and the highly equipped Style were expected to account for the majority of demand.

“We’re landing Amarok with the high-level of specification that Amarok customers absolutely demanded of us,” he said.

“It’s the top of the range Amaroks – Aventura, PanAmericana and Style – where demand will be by far the strongest.”

Unlike the Ford Ranger that’s available with the choice of three variant-specific powertrains, the Amarok is offered with four, the most modest of which is a 125kW/405Nm 2.0-litre four-cylinder turbo-diesel paired to either a six-speed manual or automatic transmission, the latter of which adds $2000 to the asking price.

This powertrain is available exclusively on the Core and motivates a package comprising fabric upholstery, manually adjustable seats, a 10-inch infotainment interface playing though a four-speaker sound system, an 8.0-inch digital cockpit, LED headlights, single-zone air-conditioning, tyre pressure monitoring, wireless charging pad, tub lighting, tow bar and vinyl floor coverings.

The base model also comes with a locking rear differential, low-range gearing, emergency autonomous braking, intelligent speed-limiter, speed sign recognition, e-call, adaptive cruise control, lane keeping assist, multi collision breaking, rear parking sensors and reversing camera.

The second-tier Life grade builds on the Core’s standard kit list with nicer seat upholstery, two extra speakers for the sound system, heated wing mirrors with puddle lamps, locking wheel nuts, privacy glass, leather-wrapped steering wheel and gear selector, carpeted floors with mats, and body-coloured bumpers, mirrors and door handles.

Extra safety and convenience features are provided in the form of LED foglights, rain-sensing wipers, front parking sensors, blind spot monitoring, automatic headlights, electronic park brake, powered tailgate lock, two front towing hooks and an auto-dimming rear-view mirror.

Opting for the Life also nets buyers a gutsier 2.0-litre biturbo-diesel engine good for 154kW/500Nm, harnessed by a 10-speed automatic transmission and the same selectable 4x4 system as the base model.

The same set-up is the default engine choice in the next-level-up Style, however, customers will also have the option of a 184kW/600Nm 3.0-litre turbo-diesel V6 and a corresponding permanent 4x4 system.

Ticking this box instantly ups the asking price to $70,990 plus costs – $800 more than the Ford Ranger Wildtrak V6.

The Style lives up to its name with bigger 18-inch alloy wheels, stainless sports bar, Matrix LED headlights and chrome rear bumper regardless of which engine’s lurking under the bonnet, with this extra sense of sophistication transferring across into the cabin ambience as well.

Inside, we find ArtVelour seat upholstery, a bigger 12-inch infotainment interface and corresponding 12-inch digital instrument cluster, heated front seats with 10-way power adjustment for the driver, satellite navigation, dual-zone climate control and ambient lighting.

Keyless entry and start, park assist, IQ Light, a 360-degree camera and a tub liner are also included as standard, while an optional $3000 interior pack throws in Savona leather upholstery.

While the Style might loosely match the Wildtrak V6 on price, it’s the PanAmericana that’s the high-end Ranger’s equal in terms of being the off-road-oriented poster boy of the range.

Powered exclusively by the diesel V6, the PanAmericana is distinguishable by its darkened body accents, black 18-inch alloy wheel and all-terrain tyre combination, X-design front fascia, bold exterior decals, black side steps, door-handles and sports bar.

The penultimate Amarok packs even more gear into the cabin than the Style does, with the extra gear comprising ‘Cricket’ leather upholstery, eight-speaker premium sound system, heated 10-way power adjustable front seats and a black headliner. The tub also comes with a spray-in bedliner.

At the top of the tree, the flagship and ultimately urban-minded Aventura ships as standard with 21-inch alloy wheels, chrome exterior trim, sailplane sports bar, powered roller cover and ‘Savona’ leather upholstery.

But unlike the Ranger Platinum which can only be had with the aforementioned diesel V6, the Amarok Aventura can be ordered with a segment-exclusive 2.3-litre turbo-petrol engine borrowed from the Ford Mustang and Focus ST hot hatch at no extra cost.

Maximum torque (452Nm) is predictably down on two of the three diesels, but the 222kW peak power output makes the flagship Amarok the second most powerful mid-size ute on the market behind the segment-busting Ford Ranger Raptor.

As with the diesel V6, the force-fed petrol four drives all four wheels via the 10-speed auto and full-time 4x4 system.

“These are standard Amaroks, not special or launch editions,” Davies said.

“In time, it’s likely that Volkswagen Commercial Vehicles will decide on limited-editions, but we won’t need to rush one to market on the basis that the standard ute is equipped to the level customers require.”

How much does the 2023 Volkswagen Amarok cost?
Core TDI405 – $50,990
Core TDI405 (a) – $52,990
Life TDI500 (a) – $56,990
Style TDI500 (a) – $66,990
Style TDI600 (a) – $70,990
PanAmericana TDI600 (a) – $75,990
Aventura TDI600 (a) – $79,990
Aventura TSI452 (a) – $79,990

Options:

* Prices exclude on-road costs

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