Audi Centre Parramatta opens

Parramatta is now officially home to a new Audi dealership: Audi Centre Parramatta. Located in Church Street, the $9 million facility's design reflects the company's 'terminal' style of architecture and, according to the prestige importer, is the first of its kind to open in Sydney's western suburbs.

The Parramatta premises is the second Audi dealership established by father and son business partners, Ian and Nick Pagent -- just two years after the pair completed Audi Five Dock.

"This new showroom highlights the Audi brand's 'Vorsprung durch Technik', or innovation through technology, with the latest architectural features," the junior partner, Nick, was quoted as saying in a press release issued by Audi today.

"We want to give our customers every opportunity to satisfy their own personal requirements. This is why every Audi is something special and is usually a few vital steps ahead of its time."

The new premises, which can accommodate up to 40 cars in its showroom, points to Audi's constantly improving market penetration in areas not necessarily associated with the brand in the past.

"Our brand is growing steadily and sustainably in Australia," Audi Australia's managing director, Uwe Hagen noted in the same press release.

"With their considerable investment in this new facility, it is clear that Ian and Nick Pagent have a lot of faith in the Audi brand to continue our successful run here.

"I applaud their commitment to Audi and their vision in investing in the future of the brand. It is important that such a great brand, with exciting and emotional new products can be represented around the country in suitably premium and impressive facilities, like the new Audi Centre Parramatta."

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