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Carsales Staff10 May 2006
NEWS

Audi's ad-vantage

Audi has called on its heritage and Aussie sporting icons in its latest campaign

Audi has launched a new brand campaign this week utilising the theme, Vorsprung.

Literally German for advantage, 'vorsprung' is a theme Audi holds close as one of the philosophies behind its brand.

The ad campaign will draw on the heritage of the brand and utilise local sports icon, Catherine Freeman, and the America's Cup-winning yacht, Australia II. Freeman will be joined by fellow Audi ambassador Collette Dinnigan in the ad campaign which will also feature an automotive ancestor of current Audis, a glorious prewar eight-cylinder Horch (pictured).

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