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NEWS
GENEVA MOTOR SHOW: Mercedes Me service launched
Mercedes-Benz debuts five-pillar ‘Mercedes Me' customer support program ahead of mid-year roll-outMercedes-Benz has announced a new customer service program it calls ‘Mercedes Me’, ahead of the Geneva motor show.
The five-pillar arrangement is said to cover all facets of vehicle ownership, including purchasing, financing and servicing of vehicles, while also allowing access to a host of mobility services such as vehicle rental, taxi hire or even the loan of a bicycle.
Speaking at a pre-motor show event Mercedes-Benz head, Dr Dieter Zetsche, said Mercedes Me will align the brand’s sales and marketing activities more closely with the ever-changing needs of the customer.
“Mercedes-Benz is on a growth course and we are continuing this course with the next step, which comes in the form of ‘Mercedes me’,” Zetsche explained. “Under this brand, we are bundling together a wide range of services relating to our fascinating vehicles. This is far more than just a new website – it is a whole new level of individual customer care.”
‘Mercedes move me’ is the first of the five pillars and is said to offer “intelligent mobility solutions” regardless of whether a customer owns a Mercedes-Benz car or not. Using an array of Daimler Mobility Services products, customers can access moovel, car2go, car2go black, Park2gether, MyTaxi, FlixBus and even the personal chauffer service Blacklane, via their smartphones. The service also allows access to the star brand’s premium rental service, Mercedes-Benz Rent.
The second pillar allows existing Mercedes-Benz owners to connect with their vehicle “anytime and anywhere”. Dubbed ‘Mercedes connect me’, the smartphone-based service provides owners with access to telediagnosis, accident and breakdown assistance, emergency and even maintenance services. The system even has a ‘Remote Online’ function that lets customers know where their car is parked, if its doors are locked and even how much fuel is in the tank.
The third tier, again for existing owners, is called ‘Mercedes assist me’. This portion of the program is tailored to individual owners and allows service costs to be calculated at any given time, and even book their cars' next service automatically. For a more personal touch, the system can also put a driver in touch with Mercedes-Benz’s customer service centre.
If you want to buy a Mercedes-Benz, ‘Mercedes finance me’ presents a range of “flexible and attractive” financing solutions via Daimler Financial Services, and can even present leasing options and a range of insurance deals.
Finally, ‘Mercedes inspire me’ is an editorial site aimed at presenting Mercedes-Benz research and development activities, new model news, and access to the latest innovations, technologies and mobility. The service is interactive too, and allows customers to present feedback to Mercedes-Benz experts, sometimes from early in a vehicle or service’s development.
The program will be launched to coincide with the European summer (2014) and will make it to Australia in due course.
Speaking to motoring.com.au at the pre-motor show event, Mercedes-Benz Australia senior PR manager, David McCarthy, said “There is a lot of preparation to be done [to allow the system to function locally], but we are already working to integrate Mercedes Me into our local customer interfaces”.
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Written byMatt Brogan
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