Goodwood Fos: Honda's toy garage at Goodwood

Real garages are old, dog-eared and oily. But the garage Honda is assembling for next weekend's Goodwood Festival of Speed is based around everyone's ideal garage, a Fisher Price toy from the 1970s.

Utterly pristine and finished in bright primary colours, the garage/stand will house a Honda-powered McLaren F1 car, a BTCC Civic Type R, a Fireblade Isle of Man TT Special motorbike, the NSX – in its UK debut – and a host of more mundane offerings besides.

"As with last year's award winning stand designed around children's toy cars, Honda has yet again steered away from the conventional corporate boxes favoured by the competition and come up with an eye-catching fun and highly evocative stand design. I can't wait to see it in situ at Goodwood!" said Honda UK MD, Philip Crossman.

Based on the installation's 10m high tower, the original toy was 1:38 scale (the tower being 26cm high). In terms of scale that places it between a Scalextric slot car (1:32) and a mid-size Biante model (1:43). The stand incorporates prominent features of the original toy, including the ramp, the turning handle on the second level, and the red, yellow and white colour scheme.

"Honda has a playfulness and ability to have fun that is inherent to the brand identity," says John Grigg, senior producer at Jack Morton, the company that has developed and built the installation.

"Our partners in the Honda UK team pair this with a bravery to do things a little differently. We can't wait to see the smiles of guests who remember the original toy and the excitement of younger visitors seeing it for the first time!"

The Festival of Speed has become an iconic event for car enthusiasts around the world. This year's running is scheduled for four days commencing June 23.