Lexus Australia has already received about 400 orders for the all-new 2022 Lexus LX, accounting for its allocation of around 50 vehicles a month for the remainder of this year.
That means the luxurious new take on the new Toyota LandCruiser 300 Series, the first all-new Lexus LX in 14 years, is sold out in Australia until at least 2023 – despite a much higher starting price of $148,800.
Lexus Australia says that because demand exceeds supply, it is currently “trying to manage expectations” of its customers, given that new orders could take a year or more to fill, as was the case when the new LandCruiser was launched in late 2021.
As we’ve reported, the new-generation Lexus LX – presented to the media today in Tasmania – is available in an unprecedented nine variants, including the option of brand-new twin-turbo V6 diesel and petrol engines.
All new Lexus LX grades come standard with seven seats for the first time, except the five-seat Sports Luxury and F Sport variants, and the flagship Ultra Luxury four-seater, which tops the range at a whopping $210,800 plus on-road costs.
Lexus today said seven-seat models account for almost half of LX orders in Australia, while the first F Sport variant was ordered by 25 per cent of customers and the four-seat Ultra Luxury ranger-topper attracted a surprisingly big 10 per cent.
“The seven-seater model is roughly, of our orders, sitting at around 45 per cent," said Lexus Australia Chief Executive, John Pappas.
“Around 10 per cent is the four-seater [Ultra-Luxury model]. F Sport is around 25 per cent and the remainder is the Sports-Luxury grade.
“Petrol [V6 engine] is sitting at about 60 per cent of our orders. It’s early days at the moment… the car was only launched a week ago.
“LX has a loyal following but we think it’s going to bring a lot of new people to the brand as well, now we’re in that ultra-luxury space.
“I’m not surprised by the uptake of the Ultra-Luxury model. We went and researched our customers to understand if there was a market there for that four-seat, chauffeur-driven VIP-type ultra-luxury SUV. And it was clear to us with our research that there’s opportunity there.
“I’m not surprised that it’s 10 per cent of our orders at the moment, and I wouldn’t be surprised if it grows a bit more.”
Lexus Australia says that as part of its promise to electrify 80 per cent of its model range by 2025 – on the way to becoming and EV-only brand by 2035 – it will consider the upcoming hybrid version of the new LX for local release.
On top of a five-year, unlimited-km warranty, the new Lexus LX will come with three years of capped-price servicing, costing $595 for each of the first six scheduled services, but service intervals ae limited to just six months or 10,000km.
Sweetening the deal, however, is three-year membership to the Lexus Encore Platinum owner benefits program, including the ability to borrow another Lexus when travelling interstate or to New Zealand on four occasions for up to eight days via Lexus on Demand, plus eight valet parking passes to use at select Westfield shopping centres and Chadstone shopping centre in Melbourne.
“As a leading luxury lifestyle brand, Lexus aims to give its customers the luxury of choice, and the all-new LX range does just that,” said Pappas in a statement.
“With two powertrains, four model grades and three seating layouts to choose from, exacting LX customers can choose the perfect variant to suit their lifestyle.”