Upgraded Peugeot e-2008 coming in 2024

Peugeot Automobiles Australia is set to introduce an updated version of the new 2023 Peugeot e-2008 within 12 months of launching the current version of the small electric SUV this week.

The 2023 Peugeot e-2008 arrives in Australia this month as Peugeot’s first battery-electric passenger vehicle, following in the wheel tracks of the 2023 Peugeot e-Partner compact electric van in July, and the launch of the current Peugeot 2008 in October 2020.

The existing Peugeot e-2008 was first launched in Europe in 2019 and it will soon be superseded by a facelifted model revealed in May, offering additional range and fresh styling (pictured here).

Despite the short model life of the e-2008 just released Down Under, Peugeot Automobiles Australia managing director Kate Gillis said it was important to appease demand for new EVs locally.

“The updated version is due in the next couple of months in Europe. The feeling for us is that we were getting the interest and demand for the e-2008 so we didn’t want to hold until the new model came,” she explained.

“We knew that the existing model that we have is popular with customers, so we wanted to make sure we gave them the best opportunity possible to adopt EV – hence the reason why we’ve brought this particular model out.

“The new model will be here in 2024.”

Beyond the e-Partner and e-2008, Peugeot is on track to release the pint-size E-208 electric hatch and the mid-size e-Expert electric van in Australia before the end of 2024.

Peugeot’s local public website is currently taking expressions of interest for the E-208, which co-incides with a midlife facelift for the latest 208 launched in Europe in 2019 and will be the only version of the new 208 to be sold in Australia, where combustion power remains available in both the 2008 and Partner.

The battery-electric Peugeot E-308 revealed in late 2022, based on the new 308 small hatch and wagon released in Australia in March, are also under consideration for local release.

Further afield is the new 3008 mid-size SUV, which will be produced in EV-only E-3008 form but is yet to be fully revealed or confirmed for Australia.

Gillis said the current e-2008 will give Peugeot Automobiles Australia the perfect launch pad for the flurry of new EVs coming.

“We’re quite confident in the numbers we’ve got,” she said of the local importer’s production allocation, without nominating figures.

“We’ve got a larger than expected number of enquiries on this. People want to test drive both the EV and the ICE and make a decision on what’s best for them.”

Gillis said it was important to continue offering Australian consumers choice when it comes to powertrains. As such, apart from the EV-only 208, Peugeot has no immediate plans to walk away from its internal combustion, hybrid and plug-in hybrid models, including the upcoming new PHEV-only 408 ‘coupe’ SUV and facelifted 508 sedan and wagon.

“A big part of what we do is attracting people to our brand. We’re a proud, historic brand and we’re telling a story of modernisation in terms of electric – but equally important is the retention of our existing customers,” she said.

Globally, Peugeot has committed to offering an electrified version of every model in its range by the end of this year – and an EV version by 2025 – before becoming an EV-only brand in Europe by 2030.

What’s coming from Peugeot:
E-208 – late 2023
E-308 – TBC
e-2008 – September
e-2008 facelift – 2024
E-3008 – TBC
408 PHEV – late 2023
508 PHEV facelift – TBC
e-Expert – late 2023
e-Partner – Now

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