2024 Lamborghini Sterrato All-Terrain Ad Personam revealed

Barely a week after debuting its swansong Lamborghini Huracan STJ, Italy’s Raging Bull brand has revealed the Lamborghini Huracan Sterrato All-Terrain Ad Personam special series – a limited run of 12 vehicles wearing exclusive off-road inspired liveries.

Designed by Lambo’s Ad Personam customisation studio, each livery reflects one of the four terrains the Sterrato was developed to conquer – snow, sand, gravel tracks and deserts.

The matte-finish liveries are all paired with matte-black roofs, bonnets and 19-inch Morus forged wheels, while the cabins are enhanced with dark chrome and carbon trim, Alcantara upholstery, lasered Sterrato graphics and a colour-co-ordinated Ad Personam limited-edition plaque.

Other unique touches include colour-coordinated brake callipers, roof racks and matte-black side skirts.

“The Huracán Sterrato disrupted the super sports car landscape from the moment of its launch,” said Lamborghini CEO Stephan Winkelmann.

“The All-Terrain Sterrato celebrates its distinctive, multi-layer personality, always as much a super sports car as an explorer of new roads.”

Presented as part of Milan Fashion Week, the exclusive new all-terrain supercars don’t boast any mechanical upgrades over the standard Sterrato, whose 449kW/560Nm 5.2-litre V10 continues to deliver 0-100km/h acceleration in 3.4 seconds and a top speed of 260km/h.

All of the 12 cars are already sold and have been divvied up between Lamborghini’s three main markets – USA and Latin America (ALA), Europe, Middle East and Africa (EMEA), Asia Pacific and Australia (APAC) – with one of each of the four terrain themes being made available in each region.

The Italian brand has clarified that the All-Terrain Ad Personam vehicles were included in the originally planned 1499-unit Sterrato production run, as opposed to being another 12 tacked on the end.

Lamborghini says all 12 cars are “already sold to selected clients” and is yet to announce pricing, but the regular Sterrato was priced from $503,949 plus on-road costs.

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