Mike Sinclair•19 Sept 2014
NEWS
Huracan blows in
New V10 supersport will drive Lamborghini to local record in 2015, with order book already filling...Lamborghini's new Huracan has arrived in Australian showrooms and hit local roads with deliveries kicking off this week. And, says the marque, the brand will set a new record for Aussie deliveries in 2015.
Automobili Lamborghini's Head of Operations South-East Asia and Pacific, Sebastien Henry, told motoring.com.au he was confident the Audi-owned Italian brand would set a new benchmark for its local deliveries but would not specify a volume.
"For sure, I can say we will set a new record in 2015," he cautiously stated.
"We will sell our [2015] allocation and it will definitely be a record year," he said.
In recent years Lamborghini sales Down Under peaked at just 47 units in 2013. Ferrari typically sells around twice the number of cars locally. In the last year or so, however, the marque has overhauled its local dealer network and now boasts four high-profile operations – a number that's expected to expand in coming years.
One of the newest dealership operations, the Zagame Group's Lamborghini Melbourne hosted a local 'unveiling' of the car this morning.
Five new Melbourne owners will take delivery of their Huracan via the Richmond (Vic) outlet over the next week or so, and says proprietor Bobby Zagame, another 20 buyers are awaiting their cars. At this stage deliveries are already out to August next year.
Zagame says many of the 25 who have already purchased Huracans are new to Lamborghini. He told motoring.com.au, the "critical mass" the Huracan will generate will see significant changes in the way the brand interacts with its owners Down Under.
"Premium customers are looking for lifestyle experiences. We have always had the resources to invest [in Lamborghini] but [with the Huracan] critical mass has begun," Zagame commented.
The V10-engined Huracan LP 610-4 is claimed by Lamborghini to sprint from 0-100km/h in 3.2sec and on to 200 in 9.9, yet, says the maker it is also the most user-friendly car it's yet built. The 449kW/560Nm Gallardo replacement features a new Audi-engineered twin-clutch automated gearbox and fully programmable chassis via ANIMA [the brand's version of Drive Select] which in Strada [Road] mode is said to deliver quite un-supercar-like levels of ride and comfort.
The arrival of the Huracan Down Under also sees a shift in Australia's place in the Lamborghini 'world'. Although recently part of the South East Asian market segment, in future Australia will be aligned with Japan and South Korea.
Henry stated the move was indicative of the mature nature of the Australian market as a whole rather than any lack of opportunity for growth.
"Australia is better aligned with [Japan and South Korea]. It is not like Indonesia and other markets where there can be big changes in rules and taxation almost overnight," he told motoring.com.au.
Picture shows Sebastien Henry (other side of Huracan) with Bobby Zagame (foreground)
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Lamborghini
Huracan
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Performance Cars
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Written byMike Sinclair
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