Jaguar and Land Rover to maintain tempo

If you thought the Land Rover Discovery Sport and Jaguar F-PACE SUVs would spell the end of the British brands' new model onslaught in the short-term, think again.

Jaguar Land Rover (JLR) is set to reveal a new model at the 2016 Paris motor show in early October, and plans to have a huge presence at the fashionable European event.

Although the company is keeping mum at this stage, possible premieres include the fifth-generation Land Rover Discovery, a fourth Range Rover model to rival the BMW X6, the smaller Jaguar 'E-PACE' SUV or possibly the next high-performance SVR vehicle.

The admission of a new model debut before year's end by JLR's global PR boss, Richard Agnew, is part of a significant product offensive from the Tata-owned car maker that's transformed the company over the past five years which has considerably boosted sales, thanks to a massive investment by its Indian parent company.

And the new product onslaught shows no sign of waning.

"You're not going to be disappointed over the next two years," Agnew told motoring.com.au

"Of course I'm not going to tell you which [vehicle] or what brand," he laughed, but said the luxury car maker's ambitious new model tempo will not be stymied.

The comments were made at the global launch of Jaguar's first-ever SUV, the F-PACE, in Montenegro, but Agnew said the company's oddly-named new model is unlikely to spawn niche variants akin to its German rivals who now offer coupe-style SUVs.

"You may ask me next about an F-PACE coupe or convertible, and I will say no, because the F-PACE is designed to appeal to all types of customers with a coupe-like profile already.

"I'm not picking on competition but you could imagine that an F-PACE could appeal to a BMW X3 owner, an X4 owner, an X5 owner and an X6 owner.

"We want do one car, and do it right," he said of the F-PACE, which is tipped to become Jaguar's best-selling vehicle in the short-term, overtaking the XE sedan.

Nevertheless, the straight-talking JLR executive said the company's new expanding portfolio and new model launches were not simply about boosting sales. It's all about brand value, says Agnew.

We're not chasing volume but we do need to get that critical mass in economies of scale, so we've got exciting future products coming."