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NEWS
JLR takes virtual showroom to a new level
Ingenious solution enables customers to interact with products even in locations where it's not possible to have an actual vehicleJaguar-Land Rover has developed an innovative new system that allows customers to interact with its cars, without going anywhere near the actual vehicle.
The new Virtual Experience interfaces with users by putting before them an almost life-size high-resolution rendering of any vehicle in the line-up, and they can subsquently take 360-degree exterior and interior views, open doors, and even start the ignition.
Using a touchpad screen, the customer can select model, equipment grade and feature preferences, which Virtual Experience renders as an ultra-high resolution, real time 3D image and leveraging a ground breaking five million polygons.
JLR claims its new technology also includes an industry-first feature that allows users to trigger functions simply by pointing. The main benefit of the Virtual Experience is that it’s designed to be a highly portable system that can be used in public spaces where actual vehicles cannot be displayed.
JLR is touting the system as the “most sophisticated yet produced for the motor industry” as it enables interaction with an almost 1:1 scale representation of any Jaguar or Land Rover model.
According to the company, users don’t need to have a degree in computer science to operate the system, as the technology enables “the customer makes natural and intuitive movements or gestures to explore all aspects of the vehicle”.
The equipment required to present the Virtual Experience is also simple and portable, as all it requires is a display screen and a laptop loaded with the system to operate. This means it can easily be set up in public spaces and even the sides of buildings, bringing Land Rover and Jaguar models to locations where there might not be enough space or access for a vehicle.
Jaguar Land Rover’s technology department has led development of the system, moving on from an initial challenge set by company CEO Dr Ralf Speth in December last year.
The Virtual Experience was demonstrated publicly for the first time at the reveal of the all new Range Rover in September. Virtual Experience also featured on the Jaguar and Land Rover stands at the Paris motor show, supporting the launch of the new Jaguar F-Type and Range Rover. It is being further developed ultimately to present the entire Jaguar Land Rover model portfolio, in every variant.
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Written byGautam Sharma
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