Renault sparks iAd assault
Renault has created a motoring first with specialist iAd electroinic advertising for its electric carRenault is looking to electrify its advertising for the new 100 per cent EV tandem-style city car, the Twizy, by launching Europe's first iAd campaign.
iAd is Apple's new advertising platform for the now ingrained population of iPhone and iPod Touch devices on the market. Specifically it allows application developers to insert advertisement hooks into their code, which in turn allows advertisers to run dynamic campaigns across multiple applications.
Renault's plan? To target young 'early adopter' urbanites, the proposed demographic for the Twizy, an electric two-seater vehicle with four wheels and a steering wheel.
Renault say by launching Twizy's mobile marketing with iAd, it is "acknowledging Apple users as being at the forefront of mobility". Without having to exit the app they're using, Renault says iPhone and iPod touch users can explore -- and explode -- the urban myths about electric vehicles.
According to Renault the iAd has many engaging features including calculating how much a Twizy can charge up while doing activities from getting a haircut to working out, shaking your iPhone or iPod touch to check out various Twizy designs, even pre-reserving a vehicle of your own.
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