The Bugatti of razors has been revealed by GilletteLabs
Are you keen to groom with vroom? Bugatti´s performance, revolutionary design, and high-end quality have been transformed into a razor.Bugatti has announced a new collaboration with a product you might not have suspected. This latest auto-consumer product partnership sees the hyper carmaker team up with multi-national shaving and razor company Gillette to create the GilletteLabs Bugatti Special Edition Heated Razor.
The new luxury razor is said to keep with Bugatti’s philosophy of quality, precision and power while delivering a hot towel, sensorial, experience at home. What’s not to love about that?
With the push of a button, the Special Edition Heated Razor activates and delivers instant soothing warmth for a noticeably more comfortable shave and sensorial experience. Gillette first introduced the heated razor concept back in 2018 and was recognised as one of the smartest inventions of the year by Time Magazine. This latest special edition sees a completely updated version that takes the first-of-its-kind razor into another dimension.
The Bugatti Special Edition Heated Razor is finished in Bugatti Agile Bleu, as seen on the Chiron Pur Sport – the most agile Chiron ever made by Bugatti’s Atelier in Molsheim, France. The handle features the legendary Bugatti Macaron emblem while the handle is made from premium-grade aluminium-zinc, inspired by the lightweight materials of anodized aluminium and titanium moulding found in the interior of the Bugatti Chiron Pur Sport.
Gillette and Bugatti have a long history of revolutionary advancements in their industry. In 1901, Gillette released the first system razor – a two-piece safety razor while Bugatti, founded in 1909, transformed automotive engineering and the world of motorsport.
The GilletteLabs Bugatti Special Edition Heated Razor set includes the Heated Razor, magnetic wireless charging dock, two blades refill, co-branded custom cleaning cloth, and Smart plug. The Special Edition Heated Razor will launch across select markets starting September 2021. No word on price as yet, but the standard edition Heated Razor is on sale for $299.
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